Go-Optic.com (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
- Information We Collect
We collect information you provide directly to us, including:
- Personal information (name, email, phone number, address, date of birth)
- Prescription details, medical record numbers and optical measurements
- User demographic, age, physical attributes, education, gender, interests and zip code
- Payment information
- Communications and customer support inquiries
- Technical information (IP address, browser type, device information, operating system, and interaction data with website)
- Cookies and similar technologies (see "Cookies and Tracking Technologies")
- How We Use Your Information
We use your information to:
- Process and fulfill orders, including prescription verification
- Communicate with you regarding your orders, prescriptions, and customer service
- Improve our website and services
- Comply with legal and regulatory obligations
- Protect against fraud and abuse
- Sharing of Information
We do not sell, rent, or trade your personal or prescription information to third parties.
We may share your information only in the following circumstances:
- With third-party vendors that are required to maintain strict confidentiality, privacy safeguards, and security standards (e.g., your optometrist, optical labs, payment processors, shipping providers) solely for the purpose of fulfilling your orders and services.
- As required by law, regulation, subpoena, or legal process.
- To enforce our terms of service or protect our rights, privacy, safety, or property.
- With your explicit consent.
- Email & Electronic Communications
By using our services and submitting your personal and prescription information, you consent that your information may be transmitted via email or electronically. These email and electronic transmissions may include:
- To verify prescription accuracy with the prescribing doctor
- Sending and receiving prescription details for verification
- Order updates
- Other essential service communications
Please be aware that while we take reasonable steps to protect your personal information, standard email transmissions are not encrypted and may pose certain security risks. By providing your information, you acknowledge and accept this risk.
These communication methods are an essential part of our service and cannot be opted out of. If you do not consent to these electronic communication methods, please do not use or submit your information using our platform.
- Security & Technology
The security of your personal, payment and prescription information is important to us. When you enter sensitive data on our order forms, we encrypt the transmission of that information using Secure Socket Layer (SSL) technology.
We follow generally accepted industry standards to protect personal information during transmission and after it is received.
We maintain administrative, technical, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, and destruction.
- Your Data & Rights
We retain your data only as long as necessary to provide services, comply with legal obligations, and enforce our agreements.
You have the right to:
- Access the personal and prescription information we hold about you.
- Request correction of any inaccurate or incomplete information.
- Request deletion of your personal data, subject to legal and operational limitations.
- Opt-out of marketing emails by following unsubscribe instructions in those emails
To make a request, please see the "Contact Us" section below.
- Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience, analyze site usage, and deliver personalized content. You can control cookie preferences through your browser settings.
- Third-Party Services
Our website may link to or use third-party services that collect personal information or set cookies. These services are governed by their own privacy policies, and we are not responsible for their practices.
- You can opt-out of Google Analytics via tools like: https://tools.google.com/dlpage/gaoptout
- Our website does not respond to Do-Not-Track signals
- CCPA and CPRA Rights (California)
California residents have the rights to:
- Know what personal data we collect.
- Request deletion of their data.
- Opt-out of the sale or sharing of personal data.
We do not sell personal data. To exercise these rights, please see the "Contact Us" section.
- Children's Privacy
Our services are not intended for individuals under 13 years of age. We do not knowingly collect data from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete it immediately.
- Public Posts
We may offer public areas, such as blogs, forums, or reviews. Any information you share in these areas may be read and used by others. To request removal of your personal information from public areas, please see the "Contact Us" section below.
- International Users
- If you are located outside the United States, please be aware that your data will be transferred to and processed in the U.S. and is subject to U.S. laws.
- For EU/EEA users, our legal bases for processing your data are consistent with Article 6 of the GDPR.
- Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or service offerings. Any changes will be posted on this page. Continued use of our website and services after such updates constitutes your acceptance of the updated Privacy Policy.
- Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, your personal information, or how we handle prescription data, please Contact Us.
